SKY’S THE LIMIT: HOW FIELD RUSH TOOK OFF
Gunnar Galloway - June 14, 2025
The stadium roars as the clock ticks down toward kickoff. Energy and love swell in the air, pulsing through the crowd like electricity. One young fan is hit the hardest, starstruck in this moment. A day before his birthday, Skyler Sorenson stands in awe, not just because of the game, but because of a feeling, one he still hasn't shaken. A feeling that awakened something in him. A spark. A dream. That dream would come into fruition years down the line. Field Rush; a college football based account with a massive following that is only growing day by day. This is the dream that Sky has yet to let go of, the one keeping the kid in that stadium alive.
Skyler Sorenson, Founder of Field Rush, in 2006
This story begins in Provo, Utah. The youngest of four in a sports obsessed family, Sky remembers the city with mixed feelings.
“I grew up around a lot of good and bad people,” he says. “And in a way, I don’t like to say I’m from Provo. But a lot of the good things about me came from there.”
With a father who played baseball and a maternal family rooted in college football, Sky was surrounded by athletics from the start. He began basketball at six and fondly remembers mimicking his favorite GameDay personalities while commentating over Madden games, complete with post game interviews for the players.
In high school, the first glimmer of creative passion struck. “I remember my sophomore year, I was in this design and photography class. I learned how to layer mask and light things well, just the basics. And I started thinking, ‘Man, I really like football, and I’m really starting to like graphic design…’”
That fusion of interests planted the seed for what would eventually grow into his dream. The result? A Utah football fan page named CFB Utah.
“It didn’t do very well,” Sky laughs. “It took me like four to five years to get to 3,000 followers, but it wasn’t ever about money. It was just fun.” That account would sharpen his skills unknowingly.
When college rolled around, Sky chose the University of Utah with a major in Entrepreneurship. The first semester felt promising, he’d go home on weekends, enjoying the independence. But things shifted in the second semester. The nights grew longer, the winter colder.
“I don’t know if I’d ever been depressed before that, but I’d definitely call that seasonal depression. For this two week span in December, I’d get in my car and just cry. I was so upset with my life for little to no reason.”
Then came the idea: “I thought it’d be so cool to make a page that was just generally about college football. Where I’d post things people my age would like. Honestly, it came from trying to pull myself out of that depression.” Sky continued, “I just wanted to pursue something that gave me a genuine purpose.”
The new page barely launched before it stalled—only six to eleven posts before a six month hiatus. But when Sky came back, everything changed.
“I noticed the page was doing really well. I started posting more and putting up Reels, and suddenly those 238 followers became 1,000 in a few days, then 2,000… then 10,000. That’s when I thought, maybe there’s something here.”
As the account grew, so did his vision. In class, branding became a key theme, and Sky noticed how many accounts failed to capture it. Inspired by media giants like ESPN and Barstool, he had an idea. Four words that would become a mission and a mantra: Rush That Damn Field.
“Think of it like chasing your damn dreams,” he explains. “Or figuratively rushing the field.” When he ran the phrase by his brother, the response was blunt: “I think you can do a lot better.” Sky laughs, “I was like, No, I don’t think I can!”
What started as a creative project suddenly felt like a business. And then, by chance, everything aligned. “Kyle Little, our main designer, he works with Houston and Houston football—reached out about the possibility of working together.”
From there, the team came together naturally. Everyone clicked into place. Ajay Allen, Field Rush’s Director of Creative Video, gave insight into Sky’s leadership;
“Sky reached out to me in August, just before the 2024 football season. I started working for him shortly after. My first impression was that he was a businessman. He had a pretty successful page already but he was also this goofy, fun guy.”
Behind the scenes, Sky has two modes: “He’ll giggle for an hour straight at the dumbest stuff, just a happy guy, but then he gets serious. He becomes a perfectionist (in a good way), making sure we’re all doing what we need to so we can keep growing the page.”
Ajay’s role involves directing and editing creative video, maintaining the website, and joining monthly brainstorming meetings with the team.
“It’s fun, even if it’s stressful sometimes. But the vision keeps me going. I wouldn’t trade the team chemistry for anything.”
Field Rush has elevated Ajay’s own creative career: “It’s boosted my status in the creative world for sure but I try to stay humble through it all.”
I decided that it might be a good idea to see things from a new, detached perspective of the account. A friend studying at KU who has some experience in the marketing space and a deep passion for the game of football would be perfect. I presented him with a variety of posts from the account which he had never seen before. His responses were a bullet pointed list which concluded that:
“It’s positive in an often negative sports media landscape. All about chasing dreams and finding success stories. Inspiring. Simple and easy to digest.” Even without any prior knowledge, Field Rush’s message was clear. The brand’s identity, grounded in passion, hope, and authenticity that speaks for itself.
Field Rush’s reach is also personal. One longtime follower, a college student who asked to remain unnamed, shared how the brand shaped their outlook as both a fan and a creator “I’ve followed Field Rush since my Senior year. It’s not just about football, it’s about more emotion. I don’t think I’d be in this field without seeing what they were doing.”
For them, Field Rush wasn’t just a college football page, it was proof that creativity and sports could coexist powerfully.
Sky’s vision for the future of Field Rush? “I want a Field Rush HQ. I want it to be like a blend of ESPN, Barstool, Overtime, FOX, CBS, all the best parts without the corporate feel.”
But his deeper goal remains clear: “I want to inspire kids. I used to think I was a loser my whole life. But this brand showed me—I can do things that matter.”
Sky always comes back to that little kid, the one watching the stadium lights flicker, heart pounding. Eventually, Sky hopes Field Rush will give back, raising money for struggling families and providing kids with gear and opportunities they otherwise wouldn’t have.
“I think I owe my 11 year old self the chance to chase his dreams.”
